The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are known as ‘third wave’ as they are riding the peak of mobile and online shopping. In fact, these disruptive technologies are set to create revolution in the retail sector. Amongst each one of these new tech tendencies, image recognition has been mapped out as the emerging technology that has the potential to generate the highest impact on sales.
With image acknowledgement technology cellular apps, systems and other software can identify customers from their facial features. Actually, this technology may also be used to identify different objects predicated on their features. As a result the entire world has turned into a shop screen for the purchasers where they are able to find direct hyperlink from the pictures of products printed on a billboard or in journals taking them to the online site or physical location of a retailer. Customers can have more personal price intelligence software encounter with this technology since it allows systems and software program to respond to an individual. This enables the buyers to find in addition to scan their desired items conveniently and quickly, which, help to bridge the gap between online stores and physical shops. The technology enables the devices and/ or website to be intuitive and they react in an engaging method with the consumers. In fact, image recognition technology has the potential to become an authentic driving power for the retail environment.
In terms of product interaction, image reorganization enables buyers to create visual searches for the particular products they go for at their products. They can enjoy a fully customized mobile or on the web retail experience while sitting in front of a device. This picture recognition technology actually makes it easier for mobile and online buyers to experience and connect to products. And all these can be performed by just scanning the picture on their smartphone or tablet. Several brands are already using this technology for his or her online and mobile consumers to make item searching even more interactive and faster. In general, most of such apps allow purchasers to snap an image of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the effect is created to the consumers.
With such technologies merchants now have enormous opportunities; nevertheless, the advantages of these technology are yet to be realized completely. Based on the recent market trends the experts have opined that around 12% individuals are likely to be using picture reorganization technology by 2014. The retail sales as well will be substantial up, because of these technologies. Image recognition technology also makes online transactions safer by improving the protection perspective of online or mobile payme.